Thursday, November 28, 2013

The end of gender stereotypes in our society

Hello! today I’m going to talk you about the gender in modern society, and I’ll start with a speech of Johanna Blakley called Social media and the end of gender. Well, the speech is about the link between social medias en the end of gender stereotypes. About this she say that the social medias allow to demolish this gender stereotyoes. First of all, she talk about the mass media and how they use rigid stereotypes,  further in demographic categories like age and gender, wich provides us of a “distorted mirrows” about them.  This demographics are methods of segmentation called psychographics and allow them to understand their audience tastes. In this sense this stereotypes belong to people of 19 to 54 years old. The funny thing is that this stereotypes can´t be applied to social media, because, despite the people in the internet have this age, it doesn´t exist a link between demographics and taste.  This means that taste is a powerful aggregatorof human beings more tan demographics. The important thing is that woman dominate the social networks. And for Johanna this means that woman will demolish all the empty gender stereotypes, like chick flick.  


Well, I agree with Johanna about their argue, but I think that the end of the gender stereotypes can be seen in other dimensions of social life. For example, we can see this in chilean politic, specifically in the female liadership in the FECh –Melisa, a feminist- and in the government –with Michelle bachellet and Evelyn Matthei as opponents-. Despite that, I think that to end the gender stereotypes is necessary a change in the sexist culture of our country and of the world. If we didnt change our culture, the same offences and inequalities to woman will be continue.

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